Course: Business Etiquette and Protocol

Content

Definitions of Etiquette and Protocol

• The Importance of Etiquette in Business
• The Importance of Protocol in Business
• Applying the Right Behavior in Different Situations
• Creating the Right Image for your Organization
• Image Building and Image Management

Guest Relations

• Gaining Guests’ Respect
• Understanding Human Relations
• Proper Greetings and Introductions
• Professional Hand-Shaking
• Giving Business Cards in a Proper Way
• People’s Names (Pronunciation and Remembering)

The Ideal Host

• Key Qualities of the Ideal Host
• Dealing with Different Types of Guests
• Handling Difficult Personalities
• Dealing with Guests’ Complaints
• Handling Guests’ Complaints in a Timely Manner
• Perception and Business Relations

Managing Events and Behavior

• The Business Meal
• Table Manners at Business Lunches and Business Dinners
• Setting of the Room and Table
• Mistakes to Avoid at Business Events
• Meeting Guests at Airports

Proper Communication Etiquette

• Phone Etiquette
• Meeting Etiquette
• Email Etiquette

Handling the Media

• Dealing with Questions
• Handling Confidential Information
• Effective Public Relations

The Scandinavian Academy for Training Center adopts the latest scientific and professional methodologies in training and human resource development, aiming to enhance the efficiency of individuals and organizations. Training programs are delivered through a comprehensive approach that includes:

• Theoretical lectures supported by PowerPoint presentations and visual materials (videos and short films).
• Scientific evaluation of participants before and after the program to measure progress and knowledge acquisition.
• Brainstorming sessions and practical role-playing to simulate real-life scenarios.
• Case studies tailored to align with the training content and participants work nature.
• Assessment tests conducted at the end of the program to evaluate the achievement of training objectives.

Each participant receives the training material (both theoretical and practical) in printed form and saved on a CD or flash drive. Detailed reports, including attendance records, final results, and overall program evaluations, are also provided.

Training materials are prepared professionally by a team of experts and specialists in various fields. At the end of the program, participants are awarded a professional attendance certificate, signed and accredited by the Scandinavian Academy for Training Center.

Program Timings:

• 9:00 AM to 2:00 PM 

The program includes:

• A daily buffet provided during the sessions to ensure participants comfort.
• A closing ceremony on the final day to distribute certificates and celebrate participants achievements.

Introduction

This program is designed for:

Objectives

• Behave correctly in both business and social situations.
• Interact effectively with different types of guests.
• Play the role of the ideal host at various functions.
• Organize and manage events such as business luncheons and formal dinners.
• Meet and greet important guests, clients and customers in a proper manner.
• Deal successfully with the media.