Course: Strategic internal communication

The Scandinavian Academy for Training Center adopts the latest scientific and professional methodologies in training and human resource development, aiming to enhance the efficiency of individuals and organizations. Training programs are delivered through a comprehensive approach that includes:

• Theoretical lectures supported by PowerPoint presentations and visual materials (videos and short films).
• Scientific evaluation of participants before and after the program to measure progress and knowledge acquisition.
• Brainstorming sessions and practical role-playing to simulate real-life scenarios.
• Case studies tailored to align with the training content and participants work nature.
• Assessment tests conducted at the end of the program to evaluate the achievement of training objectives.

Each participant receives the training material (both theoretical and practical) in printed form and saved on a CD or flash drive. Detailed reports, including attendance records, final results, and overall program evaluations, are also provided.

Training materials are prepared professionally by a team of experts and specialists in various fields. At the end of the program, participants are awarded a professional attendance certificate, signed and accredited by the Scandinavian Academy for Training Center.

Program Timings:

• 9:00 AM to 2:00 PM 

The program includes:

• A daily buffet provided during the sessions to ensure participants comfort.
• A closing ceremony on the final day to distribute certificates and celebrate participants achievements.

Introduction

Who should attend

What to expect

• earn from other delegates on the workshop by sharing experiences as well as learning from the course trainer.
• case studies to exemplify good practice.
• practical application of theoretical models and concepts
• practical exercises
• group discussions.

Course Objectives

Participation in the course will provide you with the knowledge to:

• understand the role of internal communications and how it fits into the broader communications mix
• identify and engage with stakeholders
• understand the scope of internal communication tools, their advantages and limitations, enabling delegates to select and maximise the effectiveness of techniques for individual situations.
• articulate why effective internal communication and staff engagement are critical to business success
• identify how line managers are the vital links between the executive and operational levels
• understand the role of emotional hooks in motivating individuals
• improve the quality of conversations with employees
• involve employees in decision-making
• effect change through effective staff engagement
• evaluate the effectiveness of internal communication strategies against business success.