The Scandinavian Academy adopts modern methods of training and development and raising the efficiency of human resource development, and we follow in that:
Theoretical lectures through PowerPoint presentations and visual presentations (videos - and short films)
Scientific evaluation of the trainee (pre-evaluation and post-evaluation)
Brainstorming and application and representation of roles
Practical cases that suit the scientific material and the nature of the trainees' work
Tests at the end of the course
The participant gets the scientific and practical material for the training program printed on paper and saved on CD or flash memory
Attendance reports for participants and final results reports with a general evaluation of the program
The scientific material for the training program is prepared in a scientific and professional manner, and this is done by the best professors and trainers in various fields and all specialties
At the end of the program, the trainee is awarded a professional attendance certificate (signed and certified) issued by the Scandinavian Academy for Training and Development in the Kingdom of Sweden (with the possibility of attestation from the Swedish Ministry of Foreign Affairs and the trainee's embassy in the Kingdom of Sweden)
Training program times are from ten o'clock in the morning until two o'clock in the afternoon, and the program includes a snack buffet during the lectures
By the end of the program, participants will be able to:
Understand the marketing framework of a business organization.
Focus on best practices, tools and models to implement an effective marketing and sales management system.
Emphasize planning and executing advanced marketing strategies.
Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
This Program is designed for
Marketing staff and executives wishing to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies. This program is worth 25 NASBA CPEs.
Evolution of the Marketing Concept
Relationship between Marketing and Selling
Scope of Marketing Management - Analyzing Opportunities, Selecting Target Segments, Developing Market Mix, Managing the Marketing Effort
Marketing Strategy and Planning
Types of Marketing Strategies
The Marketing Audit
Competitive Analysis(PESTLE, PORTER, SWOT, TOWS)
Marketing Plans and Planning
Advertising and Distribution
Understanding the Communication Process
Major Advertising Decisions, AIDA and the Buyer-Readiness Stages, Types of Media Research and Selection, Copy Illustration and Message Design
The Sales Promotion Mix; Push versus Pull Strategies
Physical Distribution and Channels of Distribution; Emerging Trends of Direct Marketing
Managing Product Life Cycles
Introducing the Product Life Cycle Concept (PLC)
Product and Promotion Mix Strategies Across the Stages of the PLC
Analysis of a Relative Market Share Matrix
Basis of Market Segmentation
Positioning and Targeting for Results
Tips for Successful Segmentation
Marketing Research Defined
The Marketing Research Process
Types and Sources of Data
Designing, Analyzing, Interpreting, and Reporting the Research Findings
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